Marketing Councils – Building Marketing Intelligence
CMA's eight Marketing Councils are senior-level marketer working groups that examine current and emerging issue areas relevant to their respective area of focus. Councils lead initiatives such as the development of best practices, guidelines, papers and reports – with input from the broader membership.
Each Council is comprised of approximately 12-14 volunteers, with representation from a variety of industry sectors that include client /agency/ supplier communities.
Council participation is for CMA members only.
Information about joining a Council - the criteria and application process.
Articles/Case Studies
Marketing related articles and case studies that cover a broad spectrum of topics such as digital marketing, database technologies, customer experience, branding and strategy, communications, direct marketing, advertising, legal matters and more.
White Papers/Reports
Marketing papers and reports that focus on insights into current issues and challenges, industry trends, best practices and strategic planning.
Marketing FAQs
Marketing FAQs with a focus on direct marketing, marketing technology and database intelligence.
Marketing Guides
Published by marketers for marketers - important primers on e-mail marketing, building a database and "how to" measure fundraising campaigns.
Regulatory Guidelines
A series of regulatory guidelines developed to assist marketers to better understand their important obligations under CMA's Code of Ethics and Standards of Practice and various Canadian laws and regulations.
Glossary of Terms
Several of CMA's Marketing Councils have compiled glossaries to help you quickly find definitions of common terms:
Book List & Review
A section where you can peruse CMA's reading list and book reviews, add your review to a title listed, comment on any of the reviews posted, or add a new title and review.
Useful Resource Links
A collection of websites to help you research marketing related information. Sites are briefly described and organized by marketing discipline or channel.
